Are your sales letters netting their maximum potential for profit? Chances are, they’re not. So, how do you take great copy, a killer headline, and an urgent call to action and improve it? What can you do to increase sales even further?

Get specific!

You may have heard many times that it’s “all in the details” and when it comes to an effective, profitable sales letter, it just couldn’t be more true. Readers gloss over broad descriptions. They’re not motivated to purchase by generalizations.

What motivates customers to pull out their wallets and make a purchase are clear and definitive details.

You may be wondering how you can incorporate the influential power of specifics in your sales letters to reach the greatest impact. Fortunately, this strategy is simple to employ and requires minimal effort while increasing sales impact exponentially.

To get an idea of the phenomenal potential of “getting specific,” try this simple reading exercise. Imagine you made a store purchase and paid $100 in cash for your items. Does this seem very realistic to you? Are you having difficulty truly seeing yourself in such a scenario? This example lacks vivid detail.

Now imagine making a store purchase and paying $97.32 in cash for your items. Were you able to see, in your mind’s eye, the actual cash you used for your purchase? Perhaps you even imagined what items you might have been purchasing.

Details are powerful sales motivators!

Employ this tactic not only when using numbers and figures in your writing, but in product benefit descriptions as well. When you tell your reader they can increase their earning power with the product, give them a number they can truly see in their imaginations.

Don’t forget to describe product benefits with attention to detail. Being able to afford a luxury vacation sounds nice, but it doesn’t motivate action on the part of the customer. It’s too impersonal and difficult to imagine. Instead, describe swaying palm trees and buttery sand in exotic locations.

Draw a picture or create a scenario with your words to provide the greatest sense of urgency for purchase. Rather than telling your readers that the product will increase their productivity, tell them in detailed figures, what percentage of increase they can expect to receive.

Make it specific, and you make it real!

Can’t wait to learn more about how “getting specific” can increase sales? Take a copy of this revolutionary new ebook, Copywriting Cash.