Buy now! Click here now! Don’t miss this opportunity!

Industry giants know that when it comes to sales, creating a sense of urgency is absolutely crucial. The window of opportunity for making a sale is only as large as a busy reader’s attention span.

Did you know that if a customer clicks away or walks away to “think about” the purchase, he probably won’t be back?

The psychology behind making a purchase involves many complex factors, the most critical of which is feeling a need for a product. A great sales letter may make a product seem like a wonderful enhancement for the customer’s life, but the moment her mind wanders to other concerns, the sale is lost.

Your challenge is to give your readers that sense of need and bolster it with a sense of urgency. Your readers must feel that the product is needed and can help them right now, at this very moment. The luxury of “thinking it over” is one you can’t afford to give your readers!

You must avoid this sales killer!

An incredible tactic for avoiding the dreaded walk (or click!) away, is OTOs or “one time offers.” OTOs are a powerful tool because the customer is faced with the choice of either making an immediate purchase or losing the bargain.

To maximize the impact of such strategies, consider including a countdown clock to visually remind the customer that as they consider the purchase time is passing and soon they will lose their opportunity for a deal. A stark visual reminder like a countdown clock can create a tremendous sense of urgency that will definitely get customers moving!

As you may realize, hard, factual numbers make the information real to customers. The addition of real-time data demonstrating the plunge in stock as purchases are made can create a literal buying frenzy. No one wants to miss the opportunity to snag a great bargain, and the competitive element of purchasing before someone else purchases the last one is phenomenal.

Consider including a limited time discount offer to create a buying frenzy!

Don’t make the mistake of giving your customers time to think their purchase over. The minute they click elsewhere, your sale is dead!

Unleash the power of urgency in your sales and learn new tricks for making urgency work for you in this ebook, Copywriting Cash.