If you have a particular market niche where new products come out all the time, you will want to cultivate the early adopters to make faster sales. Technical market niches tend to rely on early adopters to help drive sales, and once the word is out, if the product is good it will fly off [...]

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Risk. It’s one of the most monumental sales roadblocks you can possibly encounter. Consumers are especially budget-conscious these days, and there’s no way they will consider a product or service that places the burden of risk on their shoulders.
Risk Reversal is simply transferring the weight of purchase or investment risk from the potential buyer back [...]

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Here’s a clip of when I appeared on our local Fox News last week.
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In Part 1 of this article series, we talked about what social media sites are and how they can be used together to drive traffic, get links and build your list. But we didn’t get into any details… so we’re going to pick up where we left off and discuss your social media marketing strategy.
1) [...]

Who else wants tons of free traffic, free backlinks, new subscribers… and more money? All of this (and more) can be yours when you start using social media sites to drive targeted traffic to your site and onto your mailing list!
Now before we jump into the details, let’s define “social media.” Basically, social media sites [...]